The Kolsky region has needs for stable support of non-profit projects and social programs that contribute to personal development, improved quality of life, and the development of local infrastructure.

The Kolsky Endowment Fund is a regional endowment investing in the development of non-profit organisations and socially meaningful initiatives aimed at creating new opportunities for self-improvement, life, and work in the Murmansk region. The organisation was created for sustainable development of the territory without constant financial injections from various companies.

The visual concept had to reflect fundamentality, reliability, and longevity, while remaining relevant and understandable to a broad audience.

It was necessary to develop a comprehensive brand that could become a signal of trust for donors, partners, and targeted organisations.

The unification of motifs of topography, natural textures, concise grotesque fonts, and linear graphics into a single visual identity conveys the fund’s reliability, fundamentality, and resilience. “Depth,” “honesty,” “seriousness,” and “durability” remain as core semantic anchors, complemented by new ones such as: “sustainability,” “partnership,” “development,” “responsibility,” and “regional perspective.”