The visual solution is based on the idea of connectivity and community, where something diverse coexists with a single whole: bright forms interweave with a single continuous line that connects elements of space and forms a puzzle that assembles into a holistic picture.

The key part is a series of linear illustrations: neat, concise lines, hands passing elements to each other—puzzle pieces—visualize collaboration and the exchange of experience. These illustrations form a unified brand language and become the foundation for important materials—from merchandise to interior environment and promotional activities.

The task was to create a cohesive branding solution that can be easily adapted to new formats and events of the club while preserving a clear, inspiring brand message. It was necessary to convey the concept of networking not as an abstraction, but as a living process of mutual assistance and joint activity, where each participant contributes their own unique note.

Business Club “Imandra” is a community of entrepreneurs where you can gain invaluable experience from colleagues and invited speakers, find like-minded people, tell your business story, and gain confidence in your work.