Branding & Identity
Platform for corporate team development
EVM PRO is a platform for employee assessment and professional development that helps identify growth areas and prospects for every team member. It offers a ready-made and effective solution for improving team atmosphere and boosting overall teamwork efficiency, transforming disparate efforts into a cohesive system.
The visual identity is based on the metaphor of Tangram, an ancient Chinese puzzle. The brand graphics feature combinations of bright geometric shapes of different forms, evoking the diversity of team members.
An effective team is not a set of identical people, but a skillfully assembled structure where each member's uniqueness becomes part of the collective strength. Just like in the Tangram puzzle, where simple shapes form a complex and integral figure, a team reaches maximum productivity only when all its elements find their perfect place.
Variable icons
The brand's visual style clearly conveys the platform's essence: finding the optimal combination of employees' individual qualities to build a strong and productive team.